by Sabrina Forbes | Jan 6, 2021 | B2B Marketing, Brand Strategy, Content Marketing, Strategy
In light of what went on in 2020, it’s no surprise that so many B2B marketers have been making safe choices. There’s been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo. But the trend I’d really like to...
by Sabrina Forbes | Sep 9, 2020 | B2B Marketing, Content Marketing, Creative, Design, Strategy, Target Market Mapping
There’s a perception that business-to-business (B2B) marketing is quite boring – and definitely not as sexy as business-to-consumer (B2C) marketing. Some might believe there is no creativity in B2B marketing. Where are the huge television commercials (TVCs)? What...
by Sabrina Forbes | Aug 16, 2020 | B2B Marketing, Brand Strategy, Customer Experience Mapping, Strategy
Strong Business-2-Business (B2B) marketers are a rare breed. I’ve met many of them globally and over the years I’ve noticed a few characteristics that sets the strong, talented and effective ones apart from the rest. In order to analyse what makes them...
by Sabrina Forbes | Apr 3, 2020 | Press
Following a hotly contested pitch facilitated by IAS, specialist B2B marketing agency Demographica, has been appointed by Macsteel as their B2B agency. Demographica will be tasked with taking the brand forward into the new decade. Macsteel is Africa’s leading steel...
by Sabrina Forbes | Nov 26, 2019 | Press
Two of the world’s elite business-to-business marketing agencies have formed a strategic alliance in a bid to bring added value to global businesses targeting Africa. Johannesburg-based Demographica becomes the first agency from the African continent to...
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