B2B Marketing Africa conference launches in Johannesburg

19  June 2018

On 19 June 2018, B2B Marketing Africa, the first B2B-focused conference of its kind in Africa, will take place in Johannesburg. The conference will see three B2B marketing gurus from the USA, Europe and South Africa presenting their selection of award-winning case studies drawn from all over the world, with the objective of stimulating opportunities and innovations for the African market. Tom Stein, Hando Sinisalu and Warren Moss will provide keynote addresses, and there will be two moderated panels addressing “challenges of B2B marketing in Africa” and “B2B marketing information buyers want to read, and how to gain their attention”.

Digital has disrupted our image of traditional B2B marketing. Having investigated hundreds of case studies from all over the world, it has become clear that B2B no longer correlates with ‘boring’. Gamification, branded content, innovation, entertainment – just a few keywords to describe the amazing work B2B companies are demonstrating across their communication already today. This conference will provide guests with the opportunity to learn from the best of the best; going behind the stories of each successful campaign; and walking away with heaps of inspiration for their next marketing activity.

Attendees of the conference will learn:

  • How to spice up boring B2B communication.
  • How to create exciting stories demonstrating your company’s know-how.
  • What are today’s effective disciplines implemented by innovative B2B companies.
  • How to harness the potential of big data.
  • How to create content with great social media/mobile/native appeal.
  • How to offer extra value for your target audience.
  • How to convince your clients/management/colleagues to run with more innovative ideas.
  • How to engage your business community.
  • How to measure effectiveness of non-traditional marketing approaches.
  • How to implement current trends across various sectors.

More information about the guest speakers:

Tom Stein, Chairman and chief client officer Stein IAS

Tom is a founding partner of the Agency and a leader and innovator in B2B marketing for more than 30 years. He has been part of the leadership team that has propelled Stein IAS to global Agency of the Year designation by the Business Marketing Association for an unprecedented five times over seven years (2016, 2015, 2013, 2011 and 2010).

Tom also was inducted into the Creative Excellence in Business Advertising (CEBA) Hall of Fame in 2008, and was named to the “Who’s Who in B2B Marketing” list for 13 straight years. Tom is closely involved in the Agency’s strategic relationships with clients. He has helped establish and strengthen such relationships with such brands as Merck, HSBC, NCR, Western Union Business Solutions, Juniper Networks, ABB, Ingredion, Samsung and many others. Tom and Stein IAS continue to evolve its Mi3 process, the most advanced and integrated process system connecting strategic insights, digital interactions, and creative/content Inventions to drive brand and revenue momentum for the Agency’s clients. Tom also is closely involved in advancing Stein’s industry-leading capabilities on marketing technology, data science, AI and machine learning, AR/VR/MR, and intelligent experiences.

Hando Sinisalu, CEO Best Marketing International
Hando Sinisalu is a business journalist, conference producer and World traveller. He is the founder and CEO of case.digital (formerly known as Best Marketing International). Collecting and analysing digital marketing case studies is both his hobby and work. With presentations in 30+ countries, you could almost claim that Hando has travelled to the moon and back.

In the past, Hando has been a radio DJ, managed a newspaper company and an advertising agency. Today he writes about marketing to numerous publications and consults brands and media companies about digital marketing. He is the author of “The Best of Global Digital Marketing: Storybook 1” and “Storybook 2”. Hando has MA degree in Communications from Ohio University (USA).

Warren Moss, CEO Demographica
Warren Moss is the founder & CEO of Demographica, a full service marketing agency focusing on Business to Business (B2B) and niche consumer markets. He is a judge for the DMA’s Assegai Awards (South Africa) as well as the IAB SA’s Bookmark Awards (South Africa). Warren is also an international judge for the Business Marketing Association’s B2 Awards (Global) and the DMA’s Echo Awards (Global). He is currently the Chairman of the Direct Marketing Association of South Africa (DMA SA) and previously sat on the board of the Johannesburg chapter of Entrepreneurs Organisation (EO) as the Marketing and Communications Chair.