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B2B success lies in solving customers’ problems
Given ongoing global market uncertainty, a lot of talk in the B2B space over the last six months has centred around positioning. With many of the CMOs I’ve spoken to across...
Why relooking employee experience makes complete business sense.
The current pandemic and its impact on office culture has, unsurprisingly, brought about a renewed focus on the employee experience. Here,...
An in-depth look into the “Sales Funnel”
Taking a close look at the Sales Funnel By Luandri Smith I recently came across an article entitled "Why the sales funnel is the cockroach of marketing concepts", written by Tom...
Is business culture in South Africa humane?
In a world of numbers and high-powered deals, it’s easy to neglect the human side of business. To thrive, we need to do more than talk. At Investec, they do more than interact —...
Enable your account sales team with these steps
Sales enablement provides sales teams with everything they need to sell as the point of focus, and is a major point of priority for many in...
B2B key account sales teams: Seven ways to enable them
Sales enablement is a major focus for many in the business-to-business (B2B) space, with a focus on providing B2B key account sales teams with everything they need to sell. The...
The B2B buying journey – stop trying to control it
As B2B marketers, we often get caught up in controlling the B2B buying process because we treat it as a linear journey, with predefined touch points. We often try to control what...
Why are customer centric B2B approaches critical?
Creating customer value is a key driver for both business survival and business growth. If we consider that the perception of value is often made up of a lot of variables like...
B2B CMOs need to be a little bit braver, bolder in 2021
In light of what went on in 2020, it's no surprise that so many B2B marketers have been making safe choices. There's been plenty of...