by Andi Michlo | Jan 6, 2021 | B2B Marketing, Brand Strategy, Content Marketing, Strategy
In light of what went on in 2020, it’s no surprise that so many B2B marketers have been making safe choices. There’s been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo. But the trend I’d really like to...
by Andi Michlo | Aug 16, 2020 | B2B Marketing, Brand Strategy, Customer Experience Mapping, Strategy
Strong Business-2-Business (B2B) marketers are a rare breed. I’ve met many of them globally and over the years I’ve noticed a few characteristics that sets the strong, talented and effective ones apart from the rest. In order to analyse what makes them...
by Andi Michlo | Nov 29, 2018 | Audience Personas, Brand Strategy, Creative
Words by Warren Moss CEO and founder of Demographica One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in experience, background, vocation and even age. A simple...
by Andi Michlo | Nov 16, 2017 | Brand Strategy, Content Marketing, Research & Insights
Words by Warren Moss CEO and founder of Demographica When it comes to customer communications strategies, there are two approaches a business may take: one that is outside-in, and another that is inside-out. But what’s the difference between the two? An outside-in...
