by Andi Michlo | Apr 6, 2020 | Account Based Marketing, Content Marketing, Cross and Upsell Strategy, Customer Acquisition Strategy, Research & Insights, Target Market Mapping
There are a few hard and fast rules you, as a B2B copywriter, need to keep top of mind when putting together a print ad or emailer . For those not familiar with the world of B2B copywriting, it can appear complex and confusing. Follow these simple B2B copywriting...
by Andi Michlo | Nov 29, 2018 | Brand, Cross and Upsell Strategy, Digital
Words by Claire Denham-Dyson, head anthropologist The key person in this scenario is the client-facing employee within your business, whether it’s a salesperson, an account manager or a service staff member. If your company is experiencing a period of change or going...
by Andi Michlo | Nov 26, 2018 | Cross and Upsell Strategy, Purchase Journey Mapping, Research & Insights
Words by Warren Moss CEO and founder of Demographica One of the most-profound marketing insights from Theodore Levitt, the late Harvard Business School professor, was that customers buy ¼ inch holes, not ¼ inch drill bits — that the purchase decision is made based on...
