EXECED
DEMOGRAPHICA EXECED
Demographica ExecEd is an Executive Education platform that aims to be the foundation of a healthy ecosystem of knowledge, learning, growth, and development to create world-class B2B marketing practitioners out of Africa. The platform offers a series of masterclasses available to any B2B companies who want to gain exposure to world-class B2B skills, cutting-edge thinking, and the latest innovations in B2B marketing techniques.
LIST OF COURSES
The Whole Bang Shoot
(Onsite or online)
A comprehensive full-day B2B marketing workshop, covering all 8 essential courses. Gain vital insights into today’s competitive landscape with practical, real-world scenarios, and actionable insights. Engage in personalised Q&A sessions to address your team’s challenges, leaving you with custom solutions. Upskill your team, foster meaningful discussions, and inspire your B2B marketing efforts.
The Long and the Short of It
(Onsite or online)
Research from the Ehrenberg-Bass Institute reveals that just 5% of B2B buyers are currently in-market. Trying to persuade the remaining 95% of out-of-market buyers is critical, as future customers are where your business growth is. The key is to focus on ensuring your brand is mentally available when they enter the market.
Category Entry Points
(Onsite or online)
CEPs are cues B2B buyers rely on for memory recall during purchases. A brand easily recalled when a CEP is activated gains a competitive advantage, increasing the chances of purchase. CEP principles emphasise simple, singular messages for better retention in marketing.
The 7 Golden Rules of B2B Advertising
(Onsite or online)
Unlock invaluable insights and practical strategies specific to the seven golden rules of B2B advertising. From audience understanding to ROI measurement, master essential techniques tailored for B2B success, ensuring your campaigns move the revenue needle in a competitive marketplace.
B2B Marketing Technology Roadmap
(Onsite or online)
Harness the power of marketing technology for your B2B organisation. Assess your current MarTech stack, identify needs, and align with industry trends. Gain essential insights and develop a customised roadmap to enhance marketing effectiveness and drive growth.
B2B Social Selling Masterclass
(Onsite or online)
For the marketing and sales teams of B2B companies, the art of using social media to find, connect with, understand, and nurture sales prospects is the modern way to develop meaningful relationships with potential customers so your company is top of mind when prospects are making a purchase decision.
Account-Based Marketing Masterclass
(Onsite or online)
An Account-Based Marketing (ABM) masterclass for B2B marketing teams that are at the beginning of their ABM journey. You will leave with a broad understanding of ABM principles and the tools to get started on your ABM journey.
The Best B2B Campaigns in the World
(Onsite or online)
Learn from some of the most effective and creative B2B campaigns in the world. We’ve put together case studies that seek to explore the business objectives and accompanying creative solutions from some of the best B2B brands in the world.
B2B vs B2C Marketing
(Onsite or online)
Explore the core differences between B2B and B2C marketing, unveiling the essential 10 principles of B2B marketing. While similarities exist between the two, engagement strategies vary significantly across channels. Delve into these nuances to refine your approach and effectively engage your B2B audience.
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