ABM Assessment Test - Demographica

Company Name*

Email Address*

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Question 1*

In my company, we take a long-term view of our marketing campaigns?

Yes

Partly

No

Question 2*

In my company, we have a sales team/key account team/team of people responsible for large accounts?

Yes

Partly

No

Question 3*

In my company, our sales and marketing teams work collaboratively?

Yes

Partly

No

Question 4*

In my company, we have identified target accounts that we'd like to grow or win?

Yes

Partly

No

Question 5*

In my company, we have good relationships with our target accounts?

Yes

Partly

No

Question 6*

In my company, we know what our target accounts can afford to buy from us?

Yes

Partly

No

Question 7*

In my company, we have mapped out the decision-makers and/or influencers within our target accounts?

Yes

Partly

No

Question 8*

In my company, +-80% of our revenue comes from +-20% of our clients?

Yes

Partly

No

Question 9*

In my company, we use various marketing and sales technologies such as a marketing automation platform and/or a Customer Relationship Manager (CRM)?

Yes

Partly

No

Question 10*

In my company, our products/services are complex and are often difficult to explain?

Yes

Partly

No

Question 11*

In my company, the sales that we make are often high-value sales and can cost a lot of money?

Yes

Partly

No

Question 12*

In my company, we have historically spent the following on marketing campaigns?

More than R1 000 000

Less than R1 000 000

Hidden

Total