Business Unit Director

Main purpose of role: To have complete accountability, management and development of all client relationships whilst managing team & building strong internal relationships.

Responsible for managing the overall ‘health’ and profitability of your/the agreed portfolio of clients


Key responsibilities:

          • You will be responsible for managing an existing portfolio of clients strategically working closely with internal teams.
          • Working closely with internal teams, to manage existing client portfolios.
          • Ensure adequate support & manageable workload
          • Ensure timeous delivery to client whilst ensuring you adhere to budgets managing spend
          • Drive budgets- managing spend and proposing more cost-effective or innovative ways of maximising spend against ROI

Expected at this level:

          • Manage all briefs and ensure adequate support for team as well as manageable workload resulting in superb delivery to client
          • Integration between various agencies working on the client’s account
          • Communicate expectation & manage delivery, budgets and reports
          • Support of internal team: Involved & Supportive
          • Create strong, professional relationships with clients, at all levels, but particularly at a senior level
          • Encourage client to make the transition from ‘advertising agency’ (supplier) to strategic marketing & Brand partner (valued provider)
          • Ensure understanding of the relevant client contract and relevant legal/regulatory guidelines

Day-to-Day expectation:

          • Oversee all day-to-day activities relating to the client account
          • Overall delivery of client briefs through active team management and distribution of workload
          • Ensure clear understanding of the client’s business requirements and translate this into clear deliverables for your team
          • Drive the adherence to strategy across agency and client
          • Seek proactive opportunities which will add-value to client
          • Work in partnership with the creative teams to provide excellent creative solution for your client’s needs at all times
          • Manage and grow your direct reports within the agency, and create a positive approach within that team to ensure that it remains highly motivated
          • Allocate resources within your team to maximise skill set and client coverage

Ownership of role/Going beyond

  • Coach and mentor individuals to develop the skills and talent that exist within the agency
  • Create clear Goals for your team and yourself in line with business and individual needs
  • Build respect and loyal commitment in your team
  • Ensure thorough knowledge of Demographica business
  • Ensure knowledge of HR/Talent processes
  • Support the pro-active recruitment and development of the best account teams
  • Work with all departments to improve efficiencies and delivery on all accounts
  • Adhere to and ensure adherence to company performance and behaviour expectations e.g. timekeeping, timeous completion of timesheets, Company Policies and Procedures etc.


Minimum Requirements:

  • Ideally you have completed an industry relevant qualification in Marketing, Communications or Advertising
  • Alternatively, you have a business Degree or Tertiary Diploma
  • Minimum 10 years’ experience working in a GAD/BUD capacity or at a Senior level




  • Experience managing teams and large accounts
  • At least 8 years’ having been directly accountable to work with client, liaise and engage on (illustrating sound understanding) budgets, price quotes/CEs and invoices

A sound knowledge of the relevant structures and processes in the agency

apply HERE

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