Demographica is thrilled to congratulate Prianca Pillai on her recent promotion to Head of Operations and appointment to the leadership team. Prianca has been with Demographica since 2017, barring a short break at Wunderman Thompson. As part of the Demographica family, she has moved from Account Director to Project Director and now to her current role as Head of Operations. Over the years, she has been instrumental in building strong, trusting relationships with our clients by ensuring exceptional results through partnership, teamwork, and a shared vision.
In her current role, she will ensure that the right teams and processes are in place to deliver outstanding work and results now and in the future. She will work closely with all departments to ensure they have what they need to execute the vision of the agency, the leadership team, and the clients.
“I am very excited to be stepping into this role and providing significant impact on how Demographica delivers on its promises to clients,” says Prianca. “Together with my work history in client service, I come with a holistic understanding of the B2B marketing ecosystem. I now appreciate what it takes internally [from an agency] to deliver great work while empathising with the challenges clients face daily. I am looking forward to using my learnings to bring the two worlds together by promoting and enabling better collaboration and optimising processes so that we can make brilliant work while delivering the best value and client experience possible.”
Demographica is Africa’s leading B2B marketing agency assisting businesses in making an impact in a highly competitive landscape. It is this focus and commitment that first drew Prianca to Demographica. “My first love has always been B2B. While some treat it as an afterthought in advertising and marketing, I consider it a place where ingenuity and creativity can shine, and deep genuine relationships can be forged with the audience,” she says. “Over the years, I have seen Demographica grow in leaps and bounds, becoming an agency with mature systems and processes designed to enable sophisticated research, unique insights, and ultimately, work that delivers. I am excited to work with leadership and the different departments to optimise and develop these systems even more and empower everyone at Demographica to do their best work.”
Warren Moss, CEO and Founder of Demographica, believes that Prianca’s experience and passion for B2B, coupled with her natural intuition around efficiency and operations, makes her the perfect fit for this role. Warren concludes, “Prianca is very much about collaboration, efficiency, and progress. Since her early days with us, she showed a leaning towards operations and when the role became available, she leaned into it and has proven to be an exceptional leader and operator.”
