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Sponsorship as a B2B marketing tactic

Sponsorship as a B2B marketing tactic

by Andi Michlo | Apr 3, 2017 | Public Relations, Research & Insights, Strategy

Words by Warren Moss CEO and founder of Demographica Wouldn’t budget spent on building relationships with a handful of key business customers go much further than spending millions on sponsoring a TV show? Ellis Park emblazoned with Emirates Airline logos. Vodacom...

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