WE SPEAK B2B
DEMOGRAPHICA EXECED IS OUR EXECUTIVE
EDUCATION PLATFORM DESIGNED FOR SENIOR
LEADERS RESPONSIBLE FOR GROWTH.
Each programme turns proven B2B thinking into clear, practical frameworks you can use immediately without theory for theory’s sake.
The goal is simple: better decisions, stronger alignment, and B2B marketing that works.
*Note: All sessions can be done on-site or online
LIST OF
COURSES
THE WHOLE BANG SHOOT
WHAT YOU GET:
Strategic alignment around B2B growth
A comprehensive executive workshop covering the core principles that drive effective B2B marketing. Designed to align leadership teams around buyers, brands, and growth priorities - with practical frameworks tailored to your organisation.
BEST FOR:
Leadership and senior marketing teams needing shared direction
THE LONG AND THE SHORT OF IT
WHAT YOU GET:
Confidence in long-term brand investment
Grounded in Ehrenberg-Bass research, this session helps leaders understand how growth actually happens in B2B - and how to balance short-term demand with long-term brand building.
BEST FOR:
Executives accountable for sustainable growth
CATEGORY ENTRY POINTS (CEPs)
WHAT YOU GET:
Stronger mental availability at buying moments
This session unpacks how buyers recall brands under pressure — and how CEPs can be used to build simple, powerful associations that influence choice when it matters most.
BEST FOR:
Leadership teams competing in complex or crowded markets
THE 7 GOLDEN RULES OF B2B ADVERTISING
WHAT YOU GET:
Creative effectiveness with commercial discipline
A leadership-level view of what separates effective B2B advertising from expensive noise. This session equips decision-makers to evaluate creative work with confidence.
BEST FOR:
CMOs and senior brand leaders
B2B MARKETING TECHNOLOGY ROADMAP
WHAT YOU GET:
Clarity and prioritisation in MarTech investment
Designed for leaders navigating complex technology decisions, this session helps organisations assess capability gaps, avoid unnecessary spend, and align MarTech investment to business outcomes.
BEST FOR:
Executives overseeing digital and marketing transformation
B2B SOCIAL SELLING MASTERCLASS
WHAT YOU GET:
More credible leadership and commercial conversations
This session reframes social selling as a leadership and culture lever — enabling executives and sales leaders to build visibility, trust, and relevance with modern B2B buyers.
BEST FOR:
Sales and commercial leadership teams
ACCOUNT-BASED MARKETING MASTERCLASS
WHAT YOU GET:
Disciplined focus on high-value growth opportunities
An executive introduction to ABM that helps leadership teams understand where it adds value, how to resource it, and how to measure success.
BEST FOR:
Leadership teams exploring ABM adoption
THE BEST B2B CAMPAIGNS IN THE WORLD
WHAT YOU GET:
Perspective on what excellence really looks like
A curated leadership session unpacking global B2B campaigns through the lens of effectiveness, not hype — focusing on why they worked and what can be applied locally.
BEST FOR:
Executives seeking sharper benchmarks
B2B VS B2C MARKETING
WHAT YOU GET:
Clarity on how buying behaviour truly differs
This session helps leaders understand the structural differences between B2B and B2C decision-making — and how those differences should shape strategy, investment, and expectations.
BEST FOR:
Leaders transitioning into B2B roles
B2B MARKETING ASSETS
WHAT YOU GET:
Confidence in asset investment decisions
A practical session for leaders who need to understand which assets matter, when they matter, and how they support growth across long and complex B2B buying journeys.
BEST FOR:
CMOs and marketing leaders
GET IN TOUCH
LET’S GRAB
A COFFEE 
Based in Johannesburg, Demographica brings senior talent, deep expertise and smart technology to help large B2B businesses grow.
+27 (0)11 447 7373
hello@demographica.co.za