The Good Hope

Red handwritten The Good Food logo

CHALLENGE

Develop a plan that will help SANBS reach at least an average of 3500 units a day for the rest of the year

INSIGHT

Running an estate is not just about managing an asset its also about playing a part in shaping a community.

OUR THINKING

Get decision makers in body corporates who shape the culture and experiences of communities by making decisions on what is allowed to allow a blood drive in estates by inspiring them to enable an opportunity for their community/estate to do something good at a time when everyone is craving something positive.
Red blood donation display with heart-shaped campaign panels
Red blood donation teardrop signs with community messages

THE WORK

Beyond the estate backed blood drives, we will also host a few key events in specific suburbs:
The Blood Drive Drive-Ins
Those with tickets from their complex blood drives will get free entry while their guests or other people from other complexes, free-standing homes and estates can join. Their payment is that at least 1 person in their car will have to donate blood while watching the movie.

Laptop displaying SANBS Good Hood blood donation community website
Laptop displaying South African blood donation website
Laptop displaying South African blood donation campaign webpage
Laptop displaying SANBS Good Hood blood donation webpage