Nedbank Business Banking
- A seat at the table
CHALLENGE
Nedbank Business Banking wanted to grow their client base by attracting new medium size companies to switch banks. It’s complicated for a company to switch banks so customer acquisition has always been a challenge.
INSIGHT
Financial Directors (FD’s) of medium size companies don’t have access to the type of business networks that their Chief Financial Officer (CFO) counterparts in large companies have access to. They yearn for more access to engage with the best business minds.
OUR THINKING
We decided to get these FD’s “a seat at the table”. By facilitating ten round table discussions with South Africa’s leading business personalities in full 360 degree virtual reality, we were able to bring the unreachable CFO networks to our FD’s.
THE WORK
This campaign delivered a 45% conversion rate which means that 45% all the FD’s that Nedbank Business Banking targeted actually switched banks. To give this result some context, the market average conversion rate in this category is around 2%.
