The nature of Business-to-Business (B2B) buying is complicated. Purchase journeys are long and fluid – products, services, and selling propositions need to be more compelling – and the pressure on decision-makers to make the right decision can be immense. Within this complex landscape, however, it is important to remember that decision-makers are human beings too. Decision-makers have personal drivers and motivators, and they value feeling seen and heard.
Communicating, at times, can leave you feeling deflated, humbled, misunderstood, or unacknowledged. There are moments where you think you have made your point, only to
Independent creative agency, Halo, whose recent successes on brands such as Pineapple, iStore, Yoco, and Exclusive Books continues to garner interest and attention from industry players and the public alike, has sold an equity stake to leading independent B2B marketing agency – Demographica.
Having pioneered the use of business anthropology in B2B marketing strategy and creative for over a decade, specialist B2B Marketing Agency, Demographica, has now spun off its business anthropology division into a standalone entity called Labyrinth Behaviour Collective (LABS).
Anthropology is the study of people and their behaviour, and cultural anthropology focuses specifically on the rituals, beliefs, and habits of people. When used as a research framework, anthropology can help us understand why people make decisions in a specific context and what kinds of actions happen when people choose to buy.
Gareth Lessing joins specialist B2B marketing agency, Demographica, as its first executive creative director (ECD). Lessing’s appointment has stirred up plenty of excitement, coupled with the hunger of a likeminded group of people to create B2B content with a very clear goal in mind, truly giving B2B work its time in the sun.
It’s often difficult to fathom the impact that your blood donation makes in the world, after all, you aren’t there to see the end result. You don’t see the new mom holding her baby after recovering from haemorrhaging on the operating table. You don’t see the grateful faces of an accident victim’s parents when they are told their child will live.
Ongopotse Motlhanke In the dog-eat-dog agency world of winning pitches and landing new clients, new business is often regarded as an important measure of success.
Luandri Smith The Russian-Ukraine conflict has been on our minds, and on our screens, for the last few weeks. Real-time images of war and devastation
While there are currently over 15 must-have social media marketing tools that promise any business the ability to deliver the right person, the right message at the right time. As a specialist B2B marketing agency, Demographica strives to take it a step further, helping our clients go beyond that.
In marketing and business, good insights are like Fabergé eggs – rare, fascinating and in many ways, mythical. Most strong strategy does not evolve without a powerful insight to lead it, and robust research backing it up.