The absolute essence of womanhood is complex and diverse. Head of Strategy at Demographica, Gugu Shabalala, finds it challenging to narrow down womanhood to one simple definition. It goes beyond gender, experiences, and societal expectations. Womanhood is an ever-evolving journey that’s uniquely experienced, and while the world has no dearth of inspiring women– Gugu recently finds herself captivated by Nonkululeko Gobodo and her insightful literary contribution. Adding a fun twist to her sources of inspiration, Gugu also looks up to the iconic, Barbie! Both women represent strength, determination, and breaking the mould in their own unique ways.
Navigating the corridors of leadership as a woman is no straightforward task. Gugu emphasises that protests and outrage –though essential – are not enough. The deeply ingrained systemic issues that plague our societies demand systemic solutions. Achieving long-lasting change needs more than just momentary fervour. The feminist dream painted a rosy picture of women being welcomed into professional spaces, especially by their senior counterparts. But the reality has often been starkly different. For Gugu, the real tragedy is that many women don’t find the promised support and mentorship from their older, more experienced peers. Women should be each other’s staunchest allies, celebrating the commonalities, and embracing their differences.
If you wish to know a company’s true values, Gugu believeswomen shouldn’t turn to their mission statements. Instead, look at their leadership. A genuinely inclusive and supportive advertising and marketing industry will inherently reflect its commitment through its policies, leadership, culture, and hires. The advertising industry’s responsibility is not just to talk the talk but to walk thewalk too.
In the symphony of every woman’s life, an anchor resonates with enduring strength and inspiration. For Gugu, this source is her mother, a luminous figure radiating love, fortitude, and wisdom. She remains the gust beneath Gugu’s wings, propelling her to soar to remarkable heights.
To the young ‘Gugus’ out there, about to step into the vast world of opportunities and challenges, remember to trust yourself. Understand the value of pacing yourself. More than anything, always be your own biggest cheerleader, and always remember to be kind to yourself. The journey might be demanding, but with self-belief, it’s truly rewarding.
Gugu’s insights resonate as a powerful echo, encapsulating the trials, dreams, and aspirations of countless women. They stand as a poignant reminder that despite progress in the realm of women’s rights and inclusivity, the path forward remains extensive and necessitates a unified front. Gugu’s voice, amplified through her experiences, speaks not only for herself but for an assembly of women determined to rewrite narratives, shatter ceilings, and craft a world that mirrors their aspirations. To Gugu, we extend our applause and admiration, celebrating the luminary she is and the trailblazing journey she continues to tread.
