Demographica puts Springbok in Stein IAS’ step

Two of the world’s elite business-to-business marketing agencies have formed a strategic alliance in a bid to bring added value to global businesses targeting Africa.

Johannesburg-based Demographica becomes the first agency from the African continent to join Stein IAS’ global B2B marketing network, which has operations in Europe, Asia and North America. Under the agreement, Demographica will work in tandem with Stein IAS’ global account handling teams to deploy campaigns from local offices in South Africa, Kenya, Ghana and Nigeria.

Rob Morrice, CEO at Stein IAS, says: “Our clients in the pharma, tech and food bev sector are increasingly looking to Africa for accelerated sales growth, but national and localized marketing is made difficult by business ownership and employment regulations that virtually exclude outside players like us.

“The alliance with Demographica largely gets around that problem but, make no mistake, this is a true partnership with two-way benefits. Demographica is the only B2B agency in the region, a creative thoroughbred and highly innovative in its use of anthropology to determine buyers’ wants and needs. We respect them immensely and their agency model complements ours perfectly.”

Warren Moss, CEO, at Demographica says: “I met Stein IAS at the Business Marketing Association conference in Chicago last year and was struck by the agency’s presence, its people and the openness of the leadership team, Rob Morrice and Tom Stein. We’ve been close-knit ever since and shared business models, growth aspirations and ideas about how we can work together. This alliance is simply the next step.

“The alchemy of Demographica’s human science expertise in the planning process and Stein IAS’ mastery of Post-Modern Marketing is the start of something really exciting. The fact that Africa is to become a real-world test bed for this unique approach fills me with great pride and anticipation for what lies ahead.”

About Stein IAS

Stein IAS ( is a global digital and integrated marketing agency whose purpose is to help make B2B brands the most important in their respective markets. With strategic locations across the Americas, EMEA and APAC, Stein IAS works with such brands as ABB, BP Castrol, Korn Ferry, Ingredion, Juniper Networks, Panduit, Riverbed Technology and Western Union Business Solutions. Stein IAS was named 2017 “Agency of the Year” by the Business Marketing Association, as it was in 2016, 2015, 2013, 2012 and 2011. It was also named an “Agency to Watch” by Advertising Age.

For further information contact:

Stein IAS

Americas: Tom Stein at +1 646 467 7078 or email

EMEA: Chris Sanders at +44 (0)1625 578578 or email


South Africa: Warren Moss at +27 (0)11 447 73 73 or email

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