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5 Simple Steps to Creating Impactful Sales Enablement Content

5 Simple Steps to Creating Impactful Sales Enablement Content

by Andi Michlo | May 2, 2024 | B2B Marketing

In today’s competitive marketplace, Sales Enablement is more than just a buzzword; it’s a strategic necessity. Equipping your sales team with the right tools and knowledge to effectively engage with potential buyers and provide exceptional service is essential...
Business Decision-Makers: Unlocking the Equity in Brand

Business Decision-Makers: Unlocking the Equity in Brand

by Andi Michlo | Apr 7, 2024 | B2B Marketing

The Power of Brand in the Context of Seeking Project Finance The work we do, as a B2B agency, is supposed to support the goal of building substantial business relationships that foster growth for all partners and stakeholders. While we, as the ‘ad industry’ speak...
Valentine’s Day: Should B2B marketers even go there?

Valentine’s Day: Should B2B marketers even go there?

by Andi Michlo | Feb 12, 2024 | B2B Marketing

Common sense suggests that any marketing or advertising campaign, regardless of whether it’s B2C or B2B in nature and intent, can be equally effective in driving sales or promoting brand engagement, provided it is well thought out and executed. So when it comes to...
Top 3 reasons B2B marketers should be rethinking the value of long-form content

Top 3 reasons B2B marketers should be rethinking the value of long-form content

by Andi Michlo | Jan 19, 2024 | B2B Marketing

As a marketer, finding new ways to captivate your audience and stand out in today’s crowded digital landscape remains an ongoing and increasingly difficult challenge. And while short-form content does a great job of grabbing attention, appealing to often time-strapped...
Demographica Wins AdFocus Award with a Purpose-Driven Campaign

Demographica Wins AdFocus Award with a Purpose-Driven Campaign

by Andi Michlo | Nov 28, 2023 | B2B Marketing

Demographica proudly announces its recent win of the prestigious 2023 AdFocus Creative Challenge Award. The award recognises the impactful work of both Gareth Lessing and Dhasagan Pillay, who have not only won accolades but are also making a tangible difference by...
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