Insights
Honouring Brand Values in the Age of War
Luandri Smith The Russian-Ukraine conflict has been on our minds, and on our screens, for the last few weeks. Real-time images of war and devastation have forced all of us to...
The science behind the art of Social Selling in the B2B space.
A proven lead-gen tactic for building and leveraging brand trust. While there are currently over 15 must-have social media marketing tools that promise any business the ability...
B2B success lies in solving customers’ problems
Given ongoing global market uncertainty, a lot of talk in the B2B space over the last six months has centred around positioning. With many of the CMOs I’ve spoken to across...
Why relooking employee experience makes complete business sense.
The current pandemic and its impact on office culture has, unsurprisingly, brought about a renewed focus on the employee experience. Here,...
An in-depth look into the “Sales Funnel”
Taking a close look at the Sales Funnel By Luandri Smith I recently came across an article entitled "Why the sales funnel is the cockroach of marketing concepts", written by Tom...
Enable your account sales team with these steps
Sales enablement provides sales teams with everything they need to sell as the point of focus, and is a major point of priority for many in...
B2B key account sales teams: Seven ways to enable them
Sales enablement is a major focus for many in the business-to-business (B2B) space, with a focus on providing B2B key account sales teams with everything they need to sell. The...
The B2B buying journey – stop trying to control it
As B2B marketers, we often get caught up in controlling the B2B buying process because we treat it as a linear journey, with predefined touch points. We often try to control what...
Why are customer centric B2B approaches critical?
Creating customer value is a key driver for both business survival and business growth. If we consider that the perception of value is often made up of a lot of variables like...