Insights
What makes B2B marketers great?
Strong Business-2-Business (B2B) marketers are a rare breed. I've met many of them globally and over the years I've noticed a few characteristics that sets the strong, talented...
B2B marketing customers are people, too
The B2B marketing landscape is a complex one in that messaging needs to influence a team of people - the Decision-Making Unit (DMU) - who are responsible for making purchase and...
Journey work and its value in B2B marketing
Traditional project, campaign and brief-based marketing work needs to change - particularly in the B2B world, and even more so in a world during and post-Covid19, where the...
B2B copywriting: 5 steps to mastery
There are a few hard and fast rules you, as a B2B copywriter, need to keep top of mind when putting together a print ad or emailer . For those not familiar with the world of B2B...
Account Based Marketing and Sales: An 8-step Implementation Framework
Written by By Alon Fittinghoff B2B marketing organisations adopt Account Based Marketing and Sales (ABMS) strategies as specific targeted accounts are regarded as individual...
The Psychology of Making Decisions
This article is about the psychology of making decisions and how marketers continually try to 'nudge' our decisions when it comes to what we buy. Imagine this decision making...
The era of post-modern marketing
This article originally appeared on Business Live. Warren Moss speaks to The Redzone team. It’s the age of post-modern marketing, when creativity and storytelling are combined...
The Elusive ‘Insight’ and the Global Appetite for Meaningful Knowledge
Claire Denham-Dyson, head anthropologist at Demographica Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial...
Anthropology – businesses’ secret weapon?
Words by Warren Moss CEO and founder of Demographica While there can be no doubt as to the importance of a sales department, the fact is that it’s not just salespeople who are...