Auto & General
Client: Auto & General
Project: Auto & General Hospitality Insurance
How do we craft a campaign that communicates Auto & General’s Hospitality Insurance in a way that is distinctive and imaginative?
CHALLENGE
In a crowded and established market, Auto & General relaunched its new and improved Hospitality Insurance offering, aimed specifically at the hospitality business, with the objective to clearly articulate the product’s offering and generate leads for the brokers to engage with directly.
INSIGHT
When accidents happen in the hospitality industry, they tend to happen on a greater scale. Damage can halt operations and, without the right cover, even lead to closure. The stakes are high. That’s why reliable insurance matters.
STRATEGY AND CREATIVE
Hospitality businesses face unpredictable peaks, off-seasons, and operational risks, often compounded by unforeseen challenges. They need an insurer that understands these unique rhythms and shows up when it matters most. To relaunch Auto & General’s enhanced hospitality cover, we built the campaign around the question: “When suddenly happens, who’s there for you?” This framing allowed us to highlight the product’s evolution, based on real industry feedback, Auto & General’s deep understanding of sector-specific needs, and a promise of consistent, trusted support through the unexpected times.
