by Andi Michlo | Apr 7, 2024 | B2B Marketing
The Power of Brand in the Context of Seeking Project Finance The work we do, as a B2B agency, is supposed to support the goal of building substantial business relationships that foster growth for all partners and stakeholders. While we, as the ‘ad industry’ speak...
by Andi Michlo | Feb 12, 2024 | B2B Marketing
Common sense suggests that any marketing or advertising campaign, regardless of whether it’s B2C or B2B in nature and intent, can be equally effective in driving sales or promoting brand engagement, provided it is well thought out and executed. So when it comes to...
by Andi Michlo | Jan 19, 2024 | B2B Marketing
As a marketer, finding new ways to captivate your audience and stand out in today’s crowded digital landscape remains an ongoing and increasingly difficult challenge. And while short-form content does a great job of grabbing attention, appealing to often time-strapped...
by Andi Michlo | Nov 28, 2023 | B2B Marketing
Demographica proudly announces its recent win of the prestigious 2023 AdFocus Creative Challenge Award. The award recognises the impactful work of both Gareth Lessing and Dhasagan Pillay, who have not only won accolades but are also making a tangible difference by...
by Andi Michlo | Nov 2, 2023 | B2B Marketing
The picturesque city of Caldas da Rainha, Portugal, recently played host to the 16th annual ART&TUR International Tourism Film Festival, uniting tourism film producers and directors from around the world, celebrating global tourism at its finest. The festival...
by Andi Michlo | Oct 24, 2023 | B2B Marketing
Demographica, in collaboration with the Labyrinth Behaviour Collective, has unveiled the eagerly awaited third instalment of the B2B Human Connections Report. This whitepaper is the culmination of eight years of human-centred research and illuminates the four pivotal...
