by Andi Michlo | Feb 8, 2023 | B2B Marketing, Creative
Demographica is thrilled to welcome Gugu Shabalala as Head of Strategy to its stable. As a strategic partner who likes to take a holistic approach towards life and someone who is most effective when her work aligns with her values and passions; Shabalala describes her...
by Andi Michlo | Jan 18, 2023 | B2B Marketing, Creative
Independent creative agency, Halo, whose recent successes on brands such as Pineapple, iStore, Yoco, and Exclusive Books continues to garner interest and attention from industry players and the public alike, has sold an equity stake to leading independent B2B...
by Andi Michlo | Sep 9, 2020 | B2B Marketing, Content Marketing, Creative, Design, Strategy, Target Market Mapping
There’s a perception that business-to-business (B2B) marketing is quite boring – and definitely not as sexy as business-to-consumer (B2C) marketing. Some might believe there is no creativity in B2B marketing. Where are the huge television commercials (TVCs)? What...
by Andi Michlo | Nov 29, 2018 | Creative, Design, Internal Comms
Words by Claire Denham-Dyson, head anthropologist When I tell people I’m an anthropologist, many of them say: “Oh, isn’t that the study of dinosaurs?” Well, no, that’s a palaeontologist. Anthropology is actually the study of culture and people, and observing how they...
by Andi Michlo | Nov 29, 2018 | Audience Personas, Brand Strategy, Creative
Words by Warren Moss CEO and founder of Demographica One thing missing from the brand strategy process in many companies today is diversity of talent. Not just diversity in race and gender but also diversity in experience, background, vocation and even age. A simple...
by Andi Michlo | Jul 20, 2017 | Creative, Customer Experience Mapping, Design, Strategy
Words by Warren Moss CEO and founder of Demographica You usually reach these influencers by exposing them to communication that will help them make buying decisions. But, the truth is, that’s not enough. As a B2B marketing agency, you spend your time marketing...
