by Andi Michlo | Aug 25, 2020 | Account Based Marketing, B2B Marketing, Client Experience Mapping (CX), CRM, Customer Acquisition Strategy, Customer Retention Strategy, Strategy
When events are permitted in future, will large-scale ones be the best way to reach B2B audiences and generate sales? What does the future of B2B events look like? The future of B2B events – the before Pre-Covid-19, the B2B marketing world was awash with...
by Andi Michlo | Jul 21, 2020 | Account Based Marketing, B2B Marketing, Content Marketing, Customer Acquisition Strategy
Every conversation I have with a Chief Marketing Officer or Marketing Director lately revolves around the way a B2B business should be looking at marketing its product or service in the face of a recession. It’s a challenge that companies always struggle with when...
by Andi Michlo | Jul 3, 2020 | B2B Marketing, CRM, Customer Acquisition Strategy, Customer Retention Strategy
The B2B marketing landscape is a complex one in that messaging needs to influence a team of people – the Decision-Making Unit (DMU) – who are responsible for making purchase and implementation decisions for a company. B2B marketers have, for years, treated...
by Andi Michlo | May 11, 2020 | Account Based Marketing, Audience Personas, B2B Marketing, Client Experience Mapping (CX), Content Marketing, CRM, Customer Acquisition Strategy, Customer Experience Mapping, Customer Retention Strategy, Purchase Journey Mapping
Traditional project, campaign and brief-based marketing work needs to change – particularly in the B2B world, and even more so in a world during and post-Covid19, where the decision-makers are constantly bombarded with a deluge of messaging, plenty of which...
by Andi Michlo | Apr 6, 2020 | Account Based Marketing, Content Marketing, Cross and Upsell Strategy, Customer Acquisition Strategy, Research & Insights, Target Market Mapping
There are a few hard and fast rules you, as a B2B copywriter, need to keep top of mind when putting together a print ad or emailer . For those not familiar with the world of B2B copywriting, it can appear complex and confusing. Follow these simple B2B copywriting...
by Andi Michlo | Mar 8, 2020 | Account Based Marketing, B2B Marketing, Client Experience Mapping (CX), Content Marketing, Customer Acquisition Strategy, Customer Retention Strategy, Sales Enablement, Strategy
Account Based Marketing can be best defined as a structured and strategic approach to treating individual accounts as a market in their own right. This isn’t revolutionary, but neither is Account Based Marketing itself. Companies have been practicing ABM for...
