B2B marketing in a recession
Every conversation I have with a Chief Marketing Officer or Marketing Director lately revolves around the way a B2B business should be looking at marketing
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B2B marketing customers are people, too
The B2B marketing landscape is a complex one in that messaging needs to influence a team of people – the Decision-Making Unit (DMU) – who
Journey work and its value in B2B marketing
Traditional project, campaign and brief-based marketing work needs to change – particularly in the B2B world, and even more so in a world during and
Account Based Marketing and Sales: An 8-step Implementation Framework
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Account Based Marketing and Sales: An 8-step Implementation Framework
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Volvo Trucks appoints full service B2B marketing agency Demographica
Following a competitive 5-way pitch, full-service B2B marketing agency Demographica has been appointed by Volvo Trucks Southern Africa as their agency of record. Demographica will
RCL FOODS appoints full service B2B marketing agency Demographica
RCL FOODS, a leading food producer, has appointed full service B2B marketing agency Demographica. Demographica will handle the B2B component of RCL FOODS’ business. Rob
The Psychology of Making Decisions
This article is about the psychology of making decisions and how marketers continually try to ‘nudge’ our decisions when it comes to what we buy.
Demographica invests in CSO+Partners
While now forming part of the Demographica family, CSO+P will retain its independence and brand. Full service business-to-business (B2B) marketing agency, Demographica, has concluded a