by Andi Michlo | Aug 22, 2023 | B2B Marketing
In today’s modern society, the complexities of womanhood are expansive and deeply personal. Meet Claire Denham-Dyson – a woman who boldly carves her niche in the world, shedding light on her experiences, inspirations, and the dynamics of being a female leader....
by Andi Michlo | Aug 15, 2023 | B2B Marketing
The absolute essence of womanhood is complex and diverse. Head of Strategy at Demographica, Gugu Shabalala, finds it challenging to narrow down womanhood to one simple definition. It goes beyond gender, experiences, and societal expectations. Womanhood is an...
by Andi Michlo | Aug 1, 2023 | B2B Marketing
South Africa’s journey towards women’s empowerment has been marked by noteworthy progress and inspiring achievements. Over the years, women have broken barriers, shattered glass ceilings, and contributed significantly to various sectors of society. We, at...
by Andi Michlo | Jul 12, 2023 | B2B Marketing
Demographica, in partnership with Labyrinth Behaviour Collective, have released a whitepaper on key insights taken from over 8 years of human-centred research – namely four key types of human connection, in a 4-Part series, that influence buying in B2B. “Business...
by Andi Michlo | Jun 27, 2023 | B2B Marketing
People love a good story. A hero. A challenge. A journey to redemption. A victory. As observers, we get caught up in the emotion as the drama unfolds. We invest in the outcome. We care. Dare I say it? We buy. Since the dawn of time, stories have been used to connect...
