Insights
The 4 Human Connections that Influence B2B Buying
Demographica, in partnership with Labyrinth Behaviour Collective, have released a whitepaper on key insights taken from over 8 years of human-centred research – namely four key...
The Power of Storytelling in B2B Marketing
People love a good story. A hero. A challenge. A journey to redemption. A victory. As observers, we get caught up in the emotion as the drama unfolds. We invest in the outcome....
South African Tourism flies high with a double B2B win at the International Tourism Film Festival Africa
The South African Tourism (SAT) team is excited to announce that it has received top honours at this year’s International Tourism Film Festival Africa (ITFFA) awards held in Cape...
Pride at Demographica
Pride is a word of immense significance. Embracing ‘pride’ has become a bold and necessary act for both individuals and businesses, taking on diverse meanings depending on who...
B2B needs thick data. Here’s why.
The nature of Business-to-Business (B2B) buying is complicated. Purchase journeys are long and fluid – products, services, and selling propositions need to be more compelling –...
Clear messaging tools for effective impact
Communicating, at times, can leave you feeling deflated, humbled, misunderstood, or unacknowledged. There are moments where you think you have made your point, only to find the...
Halo attracts investment from Demographica to drive growth aspirations
Independent creative agency, Halo, whose recent successes on brands such as Pineapple, iStore, Yoco, and Exclusive Books continues to garner interest and attention from industry...
Demographica Launches a Standalone Business Anthropology Company
Having pioneered the use of business anthropology in B2B marketing strategy and creative for over a decade, specialist B2B Marketing Agency, Demographica, has now spun off its...
Back to the big feelings: how immersive, qualitative research helps marketers get back to the person behind the buy
Anthropology is the study of people and their behaviour, and cultural anthropology focuses specifically on the rituals, beliefs, and habits of people. When used as a research...