by Andi Michlo | Jul 12, 2023 | B2B Marketing
Demographica, in partnership with Labyrinth Behaviour Collective, have released a whitepaper on key insights taken from over 8 years of human-centred research – namely four key types of human connection, in a 4-Part series, that influence buying in B2B. “Business...
by Andi Michlo | Jun 27, 2023 | B2B Marketing
People love a good story. A hero. A challenge. A journey to redemption. A victory. As observers, we get caught up in the emotion as the drama unfolds. We invest in the outcome. We care. Dare I say it? We buy. Since the dawn of time, stories have been used to connect...
by Andi Michlo | Jun 1, 2023 | B2B Marketing
The South African Tourism (SAT) team is excited to announce that it has received top honours at this year’s International Tourism Film Festival Africa (ITFFA) awards held in Cape Town. The much anticipated and prestigious annual event strives to honour and promote...
by Andi Michlo | Jun 1, 2023 | B2B Marketing
Pride is a word of immense significance. Embracing ‘pride’ has become a bold and necessary act for both individuals and businesses, taking on diverse meanings depending on who you ask. It can symbolise joy and freedom for some, while representing fortitude and...
by Andi Michlo | May 26, 2023 | B2B Marketing
The nature of Business-to-Business (B2B) buying is complicated. Purchase journeys are long and fluid – products, services, and selling propositions need to be more compelling – and the pressure on decision-makers to make the right decision can be immense. Within...
by Andi Michlo | Feb 21, 2023 | B2B Marketing
Communicating, at times, can leave you feeling deflated, humbled, misunderstood, or unacknowledged. There are moments where you think you have made your point, only to find the other person rebut and make a stronger case or not even acknowledge your point at all. We...
