People Buy From People

People Buy From People

Words by Catherine Black There’s another, more innovative approach to research, and it involves using a concept that’s usually only thought of in a very academic context: cultural anthropology. Business at its core, anthropology is the study of someone’s behaviour in...
B2B vs B2C marketing automation

B2B vs B2C marketing automation

Words by Warren Moss CEO and founder of Demographica     Say you searched for a particular type of shoe on a clothing retailer website but didn’t end up buying them. Then, when you log on to social media later, an advert for those shoes follows you around...