by Andi Michlo | Dec 9, 2021 | Employee Engagement
The current pandemic and its impact on office culture has, unsurprisingly, brought about a renewed focus on the employee experience. Here, themes like hybrid work models and occupational...
by Andi Michlo | Dec 12, 2018 | Employee Engagement, Internal Comms, Marketing Department Restructure
Words by Warren Moss CEO and founder of Demographica While there can be no doubt as to the importance of a sales department, the fact is that it’s not just salespeople who are involved in an organisation’s sales process. According to the Harvard Business Review, the...
by Andi Michlo | Sep 19, 2017 | Employee Engagement, Mobile, Target Market Mapping
Words by Warren Moss CEO and founder of Demographica The reason that it’s much easier to do this in B2B is simple: not only are there fewer leads but the sales ecosystems in B2B businesses are generally better defined. There’s the well-known notion that, when you’re...
by Andi Michlo | Sep 5, 2017 | Audience Personas, Employee Engagement, Marketing Department Restructure
Words by Warren Moss CEO and founder of Demographica How can your business enable salespeople to make real connections with their prospects, and arm them with collateral that enhances that chemistry? According to the Harvard Business Review, the average business...
by Andi Michlo | Aug 10, 2017 | Employee Engagement, Public Relations, Strategy
Words by Phillip Britz With an outcomes-based pricing model, the agency doesn’t base their pricing on how many people and hours it will take to complete the requirement. When it comes to revenue models for advertising agencies, charging for time isn’t the only...
by Andi Michlo | Apr 20, 2017 | Account Based Marketing, B2B Marketing, Brand, Employee Engagement, SEO / SEM
Words by Warren Moss CEO and founder of Demographica So who are these individuals, and why does marketing to them need to be so specific? If you’re a B2B marketer, there’s a new favourite kid on the block when it comes to marketing tactics at your disposal:...
