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Anthropology – businesses’ secret weapon?

Anthropology – businesses’ secret weapon?

by Andi Michlo | Dec 12, 2018 | Employee Engagement, Internal Comms, Marketing Department Restructure

Words by Warren Moss CEO and founder of Demographica While there can be no doubt as to the importance of a sales department, the fact is that it’s not just salespeople who are involved in an organisation’s sales process. According to the Harvard Business Review, the...
The Art of Anthropology and B2B Communication

The Art of Anthropology and B2B Communication

by Andi Michlo | Nov 29, 2018 | Creative, Design, Internal Comms

Words by Claire Denham-Dyson, head anthropologist When I tell people I’m an anthropologist, many of them say: “Oh, isn’t that the study of dinosaurs?” Well, no, that’s a palaeontologist. Anthropology is actually the study of culture and people, and observing how they...

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