by Andi Michlo | Dec 12, 2018 | Employee Engagement, Internal Comms, Marketing Department Restructure
Words by Warren Moss CEO and founder of Demographica While there can be no doubt as to the importance of a sales department, the fact is that it’s not just salespeople who are involved in an organisation’s sales process. According to the Harvard Business Review, the...
by Andi Michlo | Sep 5, 2017 | Audience Personas, Employee Engagement, Marketing Department Restructure
Words by Warren Moss CEO and founder of Demographica How can your business enable salespeople to make real connections with their prospects, and arm them with collateral that enhances that chemistry? According to the Harvard Business Review, the average business...
by Andi Michlo | Sep 4, 2017 | Marketing Department Restructure, Research & Insights, SEO / SEM
Words by Warren Moss CEO and founder of Demographica It comes down to the fact that, in B2B communication, the emotional differentiation is stronger than the product differentiation. When crafting a B2C communications strategy, marketing agencies tend to start with...
