Our Blog

As a marketer, finding new ways to captivate your audience and stand out in today’s crowded digital landscape remains an ongoing and increasingly difficult challenge.

Demographica proudly announces its recent win of the prestigious 2023 AdFocus Creative Challenge Award. The award recognises the impactful work of both Gareth Lessing and

The picturesque city of Caldas da Rainha, Portugal, recently played host to the 16th annual ART&TUR International Tourism Film Festival, uniting tourism film producers and

Demographica, in collaboration with the Labyrinth Behaviour Collective, has unveiled the eagerly awaited third instalment of the B2B Human Connections Report. This whitepaper is the

Fresh from celebrating two awards at the International Tourism Film Festival Africa (ITFFA) in May, Demographica is thrilled to announce another awards nomination. The B2B

Demographica, in partnership with Labyrinth Behaviour Collective, has released the much- anticipated Part 2 of the B2B Human Connections Report, a ground-breaking whitepaper that draws

To Marloe, Chief Client Officer at Demographica, being a woman is a rich and intricate experience. It’s about embracing a full spectrum of emotions, from

In today’s modern society, the complexities of womanhood are expansive and deeply personal. Meet Claire Denham–Dyson – a woman who boldly carves her niche in

The absolute essence of womanhood is complex and diverse. Head of Strategy at Demographica, Gugu Shabalala, finds it challenging to narrow down womanhood to one

South Africa’s journey towards women’s empowerment has been marked by noteworthy progress and inspiring achievements. Over the years, women have broken barriers, shattered glass ceilings,

Demographica, in partnership with Labyrinth Behaviour Collective, have released a whitepaper on key insights taken from over 8 years of human-centred research – namely four

People love a good story. A hero. A challenge. A journey to redemption. A victory. As observers, we get caught up in the emotion as the drama unfolds. We invest in the outcome. We care. Dare I say it? We buy.