by Andi Michlo | Dec 12, 2018 | Client Experience Mapping (CX), Customer Retention Strategy, Public Relations
Claire Denham-Dyson, head anthropologist at Demographica Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial discipline has increasingly made use of human sciences such as psychology, sociology and...
by Andi Michlo | Aug 10, 2017 | Employee Engagement, Public Relations, Strategy
Words by Phillip Britz With an outcomes-based pricing model, the agency doesn’t base their pricing on how many people and hours it will take to complete the requirement. When it comes to revenue models for advertising agencies, charging for time isn’t the only...
by Andi Michlo | Apr 3, 2017 | Public Relations, Research & Insights, Strategy
Words by Warren Moss CEO and founder of Demographica Wouldn’t budget spent on building relationships with a handful of key business customers go much further than spending millions on sponsoring a TV show? Ellis Park emblazoned with Emirates Airline logos. Vodacom...
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