by Andi Michlo | Dec 12, 2018 | Client Experience Mapping (CX), Customer Retention Strategy, Public Relations
Claire Denham-Dyson, head anthropologist at Demographica Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial discipline has increasingly made use of human sciences such as psychology, sociology and...
by Andi Michlo | Apr 3, 2017 | Public Relations, Research & Insights, Strategy
Words by Warren Moss CEO and founder of Demographica Wouldn’t budget spent on building relationships with a handful of key business customers go much further than spending millions on sponsoring a TV show? Ellis Park emblazoned with Emirates Airline logos. Vodacom...