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The Art of Anthropology and B2B Communication

The Art of Anthropology and B2B Communication

by Andi Michlo | Nov 29, 2018 | Creative, Design, Internal Comms

Words by Claire Denham-Dyson, head anthropologist When I tell people I’m an anthropologist, many of them say: “Oh, isn’t that the study of dinosaurs?” Well, no, that’s a palaeontologist. Anthropology is actually the study of culture and people, and observing how they...
How to use client mapping to acquire B2B customers

How to use client mapping to acquire B2B customers

by Andi Michlo | Jul 20, 2017 | Creative, Customer Experience Mapping, Design, Strategy

Words by Warren Moss CEO and founder of Demographica You usually reach these influencers by exposing them to communication that will help them make buying decisions. But, the truth is, that’s not enough. As a B2B marketing agency, you spend your time marketing...

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