by Andi Michlo | Apr 14, 2021 | Account Based Marketing, B2B Marketing, Content Marketing, Sales Enablement, Strategy
Sales enablement is a major focus for many in the business-to-business (B2B) space, with a focus on providing B2B key account sales teams with everything they need to sell. The converse is buyer enablement, which is a shift from making it easier for salespeople to...
by Sabrina Forbes | Jan 6, 2021 | B2B Marketing, Brand Strategy, Content Marketing, Strategy
In light of what went on in 2020, it’s no surprise that so many B2B marketers have been making safe choices. There’s been plenty of consolidation, a fair amount of contraction and a lot of maintaining the status quo. But the trend I’d really like to...
by Sabrina Forbes | Sep 9, 2020 | B2B Marketing, Content Marketing, Creative, Design, Strategy, Target Market Mapping
There’s a perception that business-to-business (B2B) marketing is quite boring – and definitely not as sexy as business-to-consumer (B2C) marketing. Some might believe there is no creativity in B2B marketing. Where are the huge television commercials (TVCs)? What...
by Andi Michlo | Jul 21, 2020 | Account Based Marketing, B2B Marketing, Content Marketing, Customer Acquisition Strategy
Every conversation I have with a Chief Marketing Officer or Marketing Director lately revolves around the way a B2B business should be looking at marketing its product or service in the face of a recession. It’s a challenge that companies always struggle with when...
by Andi Michlo | May 11, 2020 | Account Based Marketing, Audience Personas, B2B Marketing, Client Experience Mapping (CX), Content Marketing, CRM, Customer Acquisition Strategy, Customer Experience Mapping, Customer Retention Strategy, Purchase Journey Mapping
Traditional project, campaign and brief-based marketing work needs to change – particularly in the B2B world, and even more so in a world during and post-Covid19, where the decision-makers are constantly bombarded with a deluge of messaging, plenty of which...
by Andi Michlo | Apr 6, 2020 | Account Based Marketing, Content Marketing, Cross and Upsell Strategy, Customer Acquisition Strategy, Research & Insights, Target Market Mapping
There are a few hard and fast rules you, as a B2B copywriter, need to keep top of mind when putting together a print ad or emailer . For those not familiar with the world of B2B copywriting, it can appear complex and confusing. Follow these simple B2B copywriting...
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