by Andi Michlo | Dec 9, 2021 | Employee Engagement
The current pandemic and its impact on office culture has, unsurprisingly, brought about a renewed focus on the employee experience. Here, themes like hybrid work models and occupational...
by Andi Michlo | Dec 12, 2018 | Employee Engagement, Internal Comms, Marketing Department Restructure
Words by Warren Moss CEO and founder of Demographica While there can be no doubt as to the importance of a sales department, the fact is that it’s not just salespeople who are involved in an organisation’s sales process. According to the Harvard Business Review, the...
by Andi Michlo | Sep 5, 2017 | Audience Personas, Employee Engagement, Marketing Department Restructure
Words by Warren Moss CEO and founder of Demographica How can your business enable salespeople to make real connections with their prospects, and arm them with collateral that enhances that chemistry? According to the Harvard Business Review, the average business...
by Andi Michlo | Apr 20, 2017 | Account Based Marketing, B2B Marketing, Brand, Employee Engagement, SEO / SEM
Words by Warren Moss CEO and founder of Demographica So who are these individuals, and why does marketing to them need to be so specific? If you’re a B2B marketer, there’s a new favourite kid on the block when it comes to marketing tactics at your disposal:...
