by Andi Michlo | Jul 20, 2017 | Creative, Customer Experience Mapping, Design, Strategy
Words by Warren Moss CEO and founder of Demographica You usually reach these influencers by exposing them to communication that will help them make buying decisions. But, the truth is, that’s not enough. As a B2B marketing agency, you spend your time marketing...
by Andi Michlo | Apr 13, 2017 | Customer Acquisition Strategy, Customer Experience Mapping, Strategy
Words by Claire Denham-Dyson, head anthropologist Anthropology uses “key informants” to unearth insights: these are people with specialised knowledge, networks or influence. While the advertising world is often dominated by psychology, some believe that there are many...
by Andi Michlo | Apr 3, 2017 | Public Relations, Research & Insights, Strategy
Words by Warren Moss CEO and founder of Demographica Wouldn’t budget spent on building relationships with a handful of key business customers go much further than spending millions on sponsoring a TV show? Ellis Park emblazoned with Emirates Airline logos. Vodacom...
